Almost since the dawn of college itself, current, past and prospective students alike have donned all manner of swag. Nearly every item of clothing imaginable, from sweatshirts to neckties (and even onesies!), is now available for purchase, specially branded with the college logo of your choice. Also (and this is for real), caskets.
And while your olfactory memories of college may conjure not-so-pleasant scents such as stale beer, a football field, and ramen noodles, colleges are opting for more refined aromas. Texas A&M’s men’s fragrance is described as having “refreshing top notes of Italian lemon, bergamot and iced pineapple,” while the University of Alabama’s perfume evokes “a vivacious burst of candied pink grapefruit, sparkling mandarin and pineapple sorbet.”
According to Masik’s chief executive, Katie Masik, a Chemical Engineering graduate of Bucknell University, scents are available for 17 schools, with more on the way. The Masik company works closely with each university to develop a representational scent. And, if that isn’t enough, Yankee Candle has recently released its Collegiate Collection, a line of scented candles and air fresheners imbued with the fragrances of around 25 institutions of higher learning.